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In partnership with Hornitos, Playboy did something that had never been done in the 63 year history of the brand: developed a custom, multidisciplinary content franchise themed to Hornitos’ “Not Just Any” brand messaging across Playboy’s print, digital, social, video and event platforms. The program was complemented by a variety of digital, event and social activations.
To raise buzz and awareness for the theatrical release of The Transporter Refueled, Playboy developed a truly integrated campaign that centered around a press screening and exclusive release party at the Playboy Mansion.
Much to the chagrin of their parents, they have no interest in studies.
Their obsession with sex is such that they even go as far as hiring a prostitute Rani (Bhuvaneswari) while Munna's parents are out of town, but all of them back out at the last moment.
The program was amplified via custom content, a custom video series, co-branded promotions, and multi-channel social amplification.They come from different backgrounds – Munna from a middle-class family, Bob Galy from a Telugu-speaking family, Juju from an academically-inclined family, Krishna from a rich family and Kumar from a poor family.But all of them have common interests – spending their time smoking, downing alcohol, ogling girls, watching pornography and complaining about their parents. And more than ever, they need a trusted voice to tell those stories.The stories that break through are told by brands built on disruption. We've made it easier than ever for existing and potential advertising partners to leverage our rich history, creative prowess and data to create authentic and relatable content that resonates with our audience of millennial men.