Online dating and religion
And this is exactly what happens on an online dating site.
In other words, even if the allegations that most of their profiles are inactive or fake, Match is not obligated in any way to remove them.
This means that 19 out of 20 profiles on these sites are either past members who aren’t around anymore, or non-paying members who can’t respond.
OKCupid was acquired by Match in 2011, and that article has since been taken down (for obvious reasons).
A few years ago, OKCupid calculated that 96.25% of e Harmony’s profiles are inactive, using numbers provided by e Harmony themselves.
Match was only marginally better, coming in at 93.1% inactive.